Wayne Sang

Serious designer* for serious challenges.

Serious designer* for serious challenges.

*Seriousness varies with market conditions

*Seriousness varies with market conditions

Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.

Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.

Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.

Im a Toronto-based Design Lead (ex-Metalab) with 15+ years shaping products for companies big and small from Meta and Tinder to ambitious startups.

Clarity and structure are what I bring to messy problems, leading teams with empathy, accountability, and a healthy sense of humour.

I believe our best work happens when we align on our shared goals while still making space for different ideas on how to get there.

Logo credibility thingy

Logo credibility thingy

Logo credibility thingy

Portrait of man looking left with arms crossed

Staring down a wall

Portrait of man looking left with arms crossed

Staring down a wall

Portrait of man looking left with arms crossed

Staring down a wall

Deal me in

Deal me in

Design Lead

Whether solo or with a team, I value better design to improve the lives of people.

Design Lead

Whether solo or with a team, I value better design to improve the lives of people.

Design Lead

Whether solo or with a team, I value better design to improve the lives of people.

Product Manager

I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.

Product Manager

I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.

Product Manager

I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.

Prototyper

From concept to clickable: I specialize in high-fidelity prototyping that feels real.

Prototyper

From concept to clickable: I specialize in high-fidelity prototyping that feels real.

Prototyper

From concept to clickable: I specialize in high-fidelity prototyping that feels real.

Content Creator

I amplify my impact by building trusted learning resources for the design community.

Content Creator

I amplify my impact by building trusted learning resources for the design community.

Content Creator

I amplify my impact by building trusted learning resources for the design community.

Work

Work

Gopuff

Gopuff

Gopuff

Redesigning the rapid delivery shopping to serve 10x the products and leverage per customer personalization for millions.

Redesigning the rapid delivery shopping to serve 10x the products and leverage per customer personalization for millions.

The Coterie

The Coterie

The Coterie

Creating a better professional coaching and training framework in a zero-to-one startup.

Creating a better professional coaching and training framework in a zero-to-one startup.

Outpace

Outpace

Outpace

Creating a better professional coaching and training framework in a zero-to-one startup.

Creating a better professional coaching and training framework in a zero-to-one startup.

© 2025 Wayne Sang

© 2025 Wayne Sang

© 2025 Wayne Sang