Serious designer* for serious challenges.
Serious designer* for serious challenges.
*Seriousness varies with market conditions
*Seriousness varies with market conditions

Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.
Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.
Design Lead crafting stand-out experiences with ambitious, healthy, and happy people.
I’m a Toronto-based Design Lead (ex-Metalab) with 15+ years shaping products for companies big and small — from Meta and Tinder to ambitious startups.
Clarity and structure are what I bring to messy problems, leading teams with empathy, accountability, and a healthy sense of humour.
I believe our best work happens when we align on our shared goals while still making space for different ideas on how to get there.


Logo credibility thingy

Logo credibility thingy

Logo credibility thingy

Staring down a wall

Staring down a wall

Staring down a wall
Deal me in
Deal me in

Design Lead
Whether solo or with a team, I value better design to improve the lives of people.
Design Lead
Whether solo or with a team, I value better design to improve the lives of people.
Design Lead
Whether solo or with a team, I value better design to improve the lives of people.
Product Manager
I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.
Product Manager
I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.
Product Manager
I design with a product manager’s mindset—aligning vision, stakeholders, and feasibility.
Prototyper
From concept to clickable: I specialize in high-fidelity prototyping that feels real.
Prototyper
From concept to clickable: I specialize in high-fidelity prototyping that feels real.
Prototyper
From concept to clickable: I specialize in high-fidelity prototyping that feels real.
Content Creator
I amplify my impact by building trusted learning resources for the design community.
Content Creator
I amplify my impact by building trusted learning resources for the design community.
Content Creator
I amplify my impact by building trusted learning resources for the design community.
Work
Work
Gopuff
Gopuff
Gopuff
Redesigning the rapid delivery shopping to serve 10x the products and leverage per customer personalization for millions.
Redesigning the rapid delivery shopping to serve 10x the products and leverage per customer personalization for millions.
The Coterie
The Coterie
The Coterie
Creating a better professional coaching and training framework in a zero-to-one startup.
Creating a better professional coaching and training framework in a zero-to-one startup.
Outpace
Outpace
Outpace
Creating a better professional coaching and training framework in a zero-to-one startup.
Creating a better professional coaching and training framework in a zero-to-one startup.