Wayne Sang
Design and Product

Design Leadership


Design Leadership

My approach

Success for a design team to me is in developing a positive, constructive, self-sustaining culture. A culture based around clear feedback, constant improvement, and a supportive atmosphere.

Achieving these things involves a toolbox that ranges from direct interactions, hands-on review and critique, clear and open processes, and softer aspects like fostering respect, confidence, and vulnerability throughout the whole team.

How I can help

  • You have a design team, but are unsure about how to best utilize them. There's always far more work than can be handled.
  • Your organization has no career or development path for your designers, which is hindering output and retention.
  • Your organization has conflicting opinions and views on the design team resulting in unhealthy friction.